BUSINESS TRAVEL

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Today’s travel marketers are investing heavily at both ends of the marketing funnel: up top to drive awareness via channels like display media, TV and out-of-home advertising and down below to close the deal through channels like branded paid search and affiliate deals.

1 month, 1 week ago

Related Articles - Hotels

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When done well, metasearch can be a hotel’s best friend. It’s a source of demand that can be more affordable than OTAs, more reliable than your brand.com and less costly than brand marketing. On the flipside, when done poorly, metasearch can waste money and reduce profitability.

7 hrs, 59 mins ago
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American Express Global Business Travel on Wednesday introduced an end-to-end suite of new and enhanced accommodation products and services for clients and travelers including a new hotel rate guarantee and expanded mobile booking capabilities. The travel management company launched the effort, called…

8 hrs, 13 mins ago
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MENA Chain Hotels Market Review - January 2020

8 hrs, 23 mins ago
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A year and a half ago, Great Wolf Resorts announced it would replace plastic straws at all 17 of its indoor water park resorts with more environmentally friendly paper straws. That step completed by the end of 2018 stopped more than 5 million plastic straws from entering local landfills annually. Bob…

8 hrs, 27 mins ago
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The project is part of a multimillion-dollar mixed-use urban regeneration project across two towers and a podium comprising a luxury lifestyle hotel, commercial workspace and a high-end ground floor retail space.

8 hrs, 33 mins ago
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The coronavirus has the potential to threaten the entire global business travel industry. According to a new lightning poll released today by the Global Business Travel Association (GBTA), the virus could potentially cost the industry $46.6 billion per month. That translates into $559.7 billion annually,…

8 hrs, 51 mins ago
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Fourth quarter reported net income totaled $279 million, a 12 percent decrease from prior year results. Fourth quarter adjusted net income totaled $517 million, a 4 percent increase from prior year adjusted results

8 hrs, 56 mins ago
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It was a good start of the year for hoteliers in Mainland Europe. On the back of the positive results recorded in the last quarter of 2019, profit per available room achieved a 5.7% year-over-year increase in January 2020.

9 hrs, 1 min ago
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Online success for hotel properties starts with technology platforms. Digital marketing doesn’t have to be complicated, the right technology should only make things easier.

9 hrs, 11 mins ago
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RevPAR down -1.4 percent to US$82.55

9 hrs, 20 mins ago
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