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We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided their email address online. As potential guests become harder and harder to reach, it is critical for hotel owners and marketers to take a closer look at their email marketing strategy (or lack-there-of).

1 week, 5 days ago

Related Articles - Hotels

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Michael Johnson has been named the new head of peak representative body Tourism Accommodation Australia.

1 day, 11 hrs ago
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The 180-year-old British travel company Thomas Cook has sold its Australian travel insurance business - just 12 months after launch.

1 day, 11 hrs ago
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When you read a cross-section of negative comments from online reviews and guest surveys, it’s easy to recognise a common theme across all lodging operations: Heart failure.  

1 day, 11 hrs ago
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Spy cameras secretly filmed 1600 guests in hotel rooms across South Korea, with subscribers paying to watch the live-streamed footage.

1 day, 11 hrs ago
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In a stunning about-turn, online travel agent Expedia is dropping rate parity demands and allowing its Australian partner properties to set their own room rates online.

1 day, 11 hrs ago
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H. Brandt Niehaus, president of Huff, Niehaus & Associates, Inc. located in Louisville, Kentucky, received HBI’s highest honor – Broker of the Year. Niehaus received this recognition of excellence in hotel real estate brokerage based on outstanding sales volume and participation in the industry.…

3 days, 8 hrs ago
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Hotel Business - Serving the hotel industry across the UK North Lakes Hotel & Spa, Penrith, welcomed some very special guests on Thursday (March 14) – two guide dogs in training, Rose and Sue, as part of a new partnership between the hotel and the Guide Dogs UK charity. The dogs will be staying…

3 days, 10 hrs ago
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Now urging Booking.com to do the same as it keeps a careful watch over implementation of the amended contracts. The post Hotel associations praise Expedia rate parity waiver appeared first on Hotel Management.

3 days, 20 hrs ago
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The company has acted to waive its narrow-rate parity MFN clause in all lodging partner contracts, effective immediately. The post Expedia takes first step to end rate parity clauses appeared first on Hotel Management.

3 days, 20 hrs ago
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TAA says its new leader was selected from many high-quality candidates after an exhaustive search. The post TAA National / NSW selects Michael Johnson as new CEO appeared first on Hotel Management.

3 days, 22 hrs ago
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